The Passion Plan Book

Lisa Hayes, author of “The Passion Plan” book, wanted to promote her book in a way unique enough that it wouldn’t easily be drowned out by the myriad of outlandish, click-bait videos that are posted daily on the internet.

But how can you capture the author in her counseling splendor when she lives in another state?

This challenge was met with one idea that surfaced during brain storming. The relationships writer had video footage which she had recorded during various chat sessions with her colleagues. So, the decision was made to utilize this web cam footage in a Q & A style interview. In order to keep the pace of the interview from dragging, motion graphics transitions were used to cut from one question & answer segment to the next at a speed that synced with an upbeat, seductive sound track.

The overall look and feel of the interview resembles that of many popular celebrity interviews on entertainment news shows.
 
Click image to watch the interview on a PopUp

2 Comments

  1. Hi there.Very cool site!! ..Creative..Informative.
    I always find a lot of useful info about film making, movies and TV on this site. Thank you for sharing.
    I’m signing up for your newsletter.

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