Mascots: the Growing Trend in business

More and more clients are establishing the growing Trend of Mascots.

Mascots have been showing-off at sports arenas, store fronts and other venues for a long time. Some of those costumed mascots are just creepy.

In today’s digital world, a new breed of mascot is thriving. They look like all types of creatures, and appear as come-to-life avatars, hosts and pitch-men on social media profiles (e.g. Youtube, Facebook) and more traditional channels like TV commercials (e.g. the General insurance ads).

Feature Medical realized the mascot that is part of their logo would not be dynamic enough as a static avatar in their videos. They wanted to create a video Branding Intro and Outro that could be used to promote their content at the start or end of each promotional and educational video.

Two versions were created.

It was not necessary to Rig the mascot for intricate body movements because a quick-hitting intro at the start of rend of a video needed only a fast-flowing type of animation. The Droid Mascot needed only to fly through deep space and rendezvous with the company logo and then dock into position.

The final rendition of this animation sequence would resemble that of many movie studio logo animations. The longer version would convey a more complete purview of the scene by showing more of the droid’s journey through space, along with a music track. The short version cuts to the chase, or in this case, to the ending, when the droid docks onto the letters to form the company logo.

There are plenty of possibilities for sequels to this story which can be produced for future promotional campaigns. There may be a script already in the works.

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The Passion Plan Book

Lisa Hayes, author of “The Passion Plan” book, wanted to promote her book in a way unique enough that it wouldn’t easily be drowned out by the myriad of outlandish, click-bait videos that are posted daily on the internet.

But how can you capture the author in her counseling splendor when she lives in another state?

This challenge was met with one idea that surfaced during brain storming. The relationships writer had video footage which she had recorded during various chat sessions with her colleagues. So, the decision was made to utilize this web cam footage in a Q & A style interview. In order to keep the pace of the interview from dragging, motion graphics transitions were used to cut from one question & answer segment to the next at a speed that synced with an upbeat, seductive sound track.

The overall look and feel of the interview resembles that of many popular celebrity interviews on entertainment news shows.
Click image to watch the interview on a PopUp

ASAP Courier

An experimental Video Ad Concept for a messenger/courier service business. A 30 second video ad which can also be edited down to 15 seconds for television ad buy segments. These types of editing options are ideal for local cable TV ad runs.

Click image to WATCH VIDEO in a PopUp